Our Paint


Arte di Vita Chalk Paint

Our chalk paint is available in 45 unparalleled muted colours, 'muted' meaning that the colours aren't bright and 'loud' but toned down and have a lot of depth. The paint itself has a matte, powdery or 'chalky' (hence the name) finish both on walls indoors and on wooden furniture unlike regular paint which has a shiny finish. Our chalk paint is water-based, which means that the paint has been made using water as its solvent, rather than chemical solvents. Therefore, it is low in VOC (Volatile Organic Compounds). This means that they are safer to use than solvent-based paints and have a lower odour and dry faster. The colour pigments used are synthetic, however and the paint is acrylic. For 100% natural paint, see our lime paint. 

Arte di Vita chalk paint on walls

The paint has a matte, velvety effect on walls indoors. Arte di Vita chalk paint can be applied directly to walls with 1 or more coats of paint or wallpaper. The coverage is excellent, the paint has a pleasant lemony scent and can be cleaned when dried. The chalk paint is available in 45 inimitable colours. Make sure that the wall you are going to paint is free from grease, dirt and dust. Repair any damages and make sure there are no loose wallpaper edges. Stir the paint thoroughly. Apply the paint undiluted with a brush or roller. Always use the wet-on-wet painting technique, also in the corner from wall to ceiling. Use a brush for the upper edge and use a small roller for the first part. The rest of the wall can be painted with a larger roller. When the first coat is dry (1-3 hours), it’s possible to apply a second coat, but usually one coat will suffice. Clean painting equipment immediately with water. The paint has an 8 to 10 m2 yield, depending on the surface.

Arte di Vita chalk paint on wooden surface

The surface decides what treatment is necessary before painting. Is it covered with beeswax? This has to be removed first. Beeswax protects the wood from within and so the wood is heavily impregnated with it. The paint will usually not cover beeswax very well, and if it does there’s a significant chance that after a while the beeswax will break through and cause stains. Recently, Arte di Vita has discovered a new user-friendly and eco-friendly solution: ‘Prutje’ (Dutch for 'goo').

Natural Beeswax Remover

‘Prutje’ is a completely natural beeswax remover, easy to apply. Just apply a thick layer with a flat brush, let it be absorbed for 24 hours and wash with warm water and a brush. Your wooden item of furniture will be completely rid of beeswax, oil and even most stains and is ready immediately for a finish with paint, wax, a wash or varnish. Has the surface been treated with a stain, then it needs to be degreased thoroughly and sanded as deeply as possible or at least until the layer has become completely matte. Clean with thinner. To make sure that any residual oil in the stain won’t work through the paint, it’s advisable to apply a coat of primer before applying the chalk paint. ‘Prutje’ can also be used to remove most stain residues. 


Veneer is a rather smooth surface and is difficult to roughen. We advise sanding the surface lightly and treating it with a proper coat of primer. A surface that has been treated with chalk paint or (paint) polish, can be degreased and lightly sanded before applying the first coat of paint. 

Other Surfaces

Something that applies to all surfaces: degrease before painting. When painting a decorative object, for best results apply two coats of chalk paint. Don’t dilute it and apply with a brush or roller. Arte di Vita has good flat brushes in several sizes. When painting a utensil; to avoid scratches or greasy stains and in order to harden and close up the surface, mix the chalk based paint with 20 to 50% of Arte di Vita matte varnish. This makes the surface scrub- and scratch-proof. We advise a quarter of a litre varnish to 1 litre chalk paint. The paint’s matte look will be maintained this way. With a 1 to 1 ratio (for very intensive use) the colour will be somewhat darker. When painting a much-used surface like a table top, apply two coats of matte varnish on top of the coat(s) of chalk paint. This insures a durable scratch-proof finish. The matte, powdery chalk finish is lost, though. The original colour will darken a little. 


Another possibility to protect chalk paint is wax. This gives a light shine and deepens the colour. It can be applied regularly to an intensively used surface. Arte di Vita wax is available in natural, white and brown. The coloured waxes are mostly used to create an effect on items of furniture or a rustic, worn or antique look. 


When the chalk paint is diluted with water, it is possible to give wooden surfaces a transparent coating of colour. 

Arte di Vita Lime Paint

Lime paint, also known as 'limewash' paint, is a natural, mineral-based and therefore ecological paint with a traditional character. This paint was used to paint houses in the past. This mineral-based paint has a high water vapour permeability. Because of this permeability the paint is very suitable for application in farm houses or old buildings, because it regulates moisture and as a consequence there’s less chance of moulding. Because of the varying levels of pigment absorption, the lime paint gives a subtle and velvety look with a lot of depth and shadowy effect. It is VOC (Volatile Organic Compounds) free and doesn't contain any film forming plastics. Lime paint is made from limestone that's been crushed, burned and mixed with water in order to make a putty, which is then aged and thinned with water. It has a hypoallergenic quality, removing odors and harmful CO2, thereby improving air quality indoors. The lime is coloured using mineral pigments in powder form that don't contain lead or cadmium. We sell the paint in powder form, which contributes to its eco-friendliness. 

The Application

It is advised to apply a special primer for lime paint on the wall. The lime paint is applied wet-on-wet in two layers. Simply start at the edge of the ceiling with a small, flat brush and then with a lime-paintbrush all the way down. The drying time is 1-6 hours, depending on air humidity and temperature. As soon as the first layer is dry, you apply the second layer. Please mind the fact that the lime paint is quite dark during application. The intended colour becomes visible during the drying time. Lime paint also allows good adhesion to non-treated wood or MDF, giving wood an aged and robust character. The mixing of the lime paint is very simple. Add the pigment to 1,8 litres of water and stir. Then add the chalk and mix well. A package with 2,5 litres covers 10 - 15m2.

Lime paint on external surfaces

Lime paint is eco-friendly, traditional and sustainable and is very suitable for the renovation of old buildings. The - unpainted! - surface should be 100% mineral, in order for good adhesion to take place. Mineral surfaces are; concrete, cement, stone and bricks. When mixed, lime paint can be stored and used for a few months. The paint is applied with a lime-paintbrush, which is available in 18cm width for outside walls. Lime paint is always applied in two layers. During application and for at least the next two days, you need dry weather. Be aware that you need to apply the paint wet-on-wet in order to prevent colour differences during the drying process. Avoid unfiltered sunshine on the wall during application, because it may change the colour. Clean the surface using a high-pressure hose. Wetting the wall before application of the paint gives you more application time. Application in sunlight or on a warm, dry surface could burn the chalk paint, which will result in less adhesion. The drying time per layer is 1-6 hours, depending on air humidity and temperature. When the paint colour has become lighter, the paint is dry but not yet cured. The curing takes place through air. In the carbonation process with CO2 the lime paint eventually petrifies. This process takes 1-3 months. Lime paint is a breathing, moisture regulating and absorbing paint. Because of this, the paint can darken in wet weather and lighten again when the wall dries. This is part of the lively character of lime paint. The wall can be repainted with a single layer after a few years. Direct repainting is only possible with our chalk-based paint. The lime paint can be removed using a high-pressure hose.